Cross Colours UK: Latest Trends & Where to Buy

Established in 1979, Cross Colours, the renowned British clothing brand, has cultivated a unique identity in the fashion industry. Initially a revolution in urban style, Cross Colours today embodies a fusion of contemporary and classic designs, catering to a diverse customer base. Let's delve into the brand's heritage, style, and modern-day impact.

Cross Colours emerged during a transformative era in the UK's cultural landscape. The company's founders, exploitative of the rising trends in urban streetwear and the growing interest in skate and surf culture, aimed to create clothing that reflected cultural diversity and admired styles. The brand's name itself, a blend of "Cool" and "Cross" (as in crossing streets, cultures, and boundaries), symbolises this united, inclusive ethos.

The Evolution of Streetwear: A Cross Colours Perspective

A pioneering force in UK streetwear, Cross Colours has consistently adapted and evolved with the ever-changing urban street scene. From its early influences of punk and rock 'n' roll, the brand has drawn inspiration from hip hop, graffiti art, and global fashion trends.

Yet, Cross Colours has remained faithful to its roots, retaining that classic sporting heritage prevalent in its earliest designs. This blend of past and present, old and new, underpins the brand's distinct aesthetic.

The Casuals Influence

The late 1970s and early 1980s saw a boom in Casual Subculture, with fashion-conscious football supporters driving demand for high-quality casual wear. Cross Colours tapped into this trend, producing garments that combined smart and sportswear elements, creating a distinctive 'smart-casual' look.

Iconic pieces from this era include the Cross Colours tracksuits, versatile enough to be worn at the football terrace or as everyday loungewear. These designs remain popular today, reissued seasonally as part of the brand's heritage collections.

Cross Colours MeetsSports Luxe

As the millennium dawned, Cross Colours began integrating more luxurious materials and complex fabrication techniques into its designs. Conversely, high-end fashion houses started borrowing from sportswear, driving the emerging 'sports luxe' phenomenon.

Cross Colours embraced this shift, producing high-quality tracksuits, joggers, and bombers using premium fabrics. Innovative cuts and unique colour combinations reflected the brand's signature boldness, while improved quality elevated its designs in the increasingly competitive streetwear market.

Cross Colours Today: Challenging Norms, Breaking Barriers

Four decades in, Cross Colours continues to challenge norms and break barriers in the UK fashion scene. Today, it's renowned for its collaborations with influential figures from music and art, continually refreshing its offerings and relevance.

Acknowledging its past without being constrained by it, Cross Colours maintains its spirit of innovation and change,(upon which it was founded. It remains an authentic representation of British urban style, reinterpreted for each new generation.

Collaborations and Special Releases

Over the years, Cross Colours has collaborated with prominent names such as Dizzee Rascal, A$AP Rocky, and Stormzy. These partnerships have allowed the brand to explore unique creative avenues, offering limited-edition collections that appeal to both existing fans and new customers.

Standout releases include the 2018 'Infection' series, featuring acid-wash denim pieces and bold foil graphics, and the 2021 'Maladjusted' collection, a powerful commentary on mental health awareness that offset proceeds to charity. These releases demonstrate Cross Colours' understanding of its audience, blending their values and passions with stylish, wearable clothing.

Sustainability: A New Chapter

Like many brands, Cross Colours is increasingly focusing on sustainability, acknowledging its responsibility to the planet and future generations. The brand has started incorporating more eco-conscious materials and processes into its designs, with plans to expand its sustainable offerings.

Initiatives such as the 'Recycle Your Clothes' scheme, offering discounts for old clothing exchanged for new garments, indicate a move towards a more circular fashion model. These developments suggest that Cross Colours is committed to remaining not only relevant but also responsible in the years to come.

As Cross Colours looks ahead, one truth remains constant: This brand has always been about more than clothing. It stands for unity and diversity, challenging societal norms, and reflecting the vibrant spirit of British urban culture. With its unique heritage and forward-thinking approach, there's no doubt that Cross Colours will continue to leave its mark on the global fashion landscape.